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Persian Hugs @ 02 Academy Liverpool 14/12/18

Closing out the year after a slew of shows in recent months, Liverpool 3-piece Persian Hugs delivered a sharp recital of their highly melodic brand of punchy indie-rock in the Academy 2 room. This was their biggest gig to date since starting out just over a year ago, yet they seemed totally at ease supporting headliners POLAR STATES, themselves wrapping up a highly successful year following their recent signing to the New Moons banner of Killing Moon Records. 

The band drifted through a repertoire covering their dynamic 4 track EP ‘Making Conversation’, launched back in September. Giving a performance which showcased the project’s variety with melodic indie numbers ‘Turn Back Now’ and ‘Just a Little’, leading into the much more rock inspired ‘Lipstick Mama’. The latter being the highlight as the energy was undoubtedly carried throughout a truly convincing vocal performance, inevitably tying together a well-rehearsed and obviously technical set. Musicianship is lovingly put at the forefront when watching Persian Hugs live, not only a rarity amongst contemporaries, but something which totally complimented an on-stage attitude often akin to much more seasoned groups.

 Frontman Henry Belcher demonstrated a knack for engaging with a diverse crowd who appeared to increasingly enjoy the show the longer they were in company of the 3-piece, particularly when hinges were let loose on stage during the closing song. Regardless of being a relatively young formation, this gig sealed Perisan Hugs as a band who demand a larger venue or higher billing for future gigs, something they should certainly arrive at further down the line. Still proving the successful application of a very well-known sound, Persian Hugs are a band I and many others in attendance will now tangibly follow for the future, unquestionably a worthy outcome.


Perisan Hugs’ new single ‘Just A Little’ is available now on streaming platforms.

Callum Merrick


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